DRASTIC DRINKS BRANDING ICONOGRAPHY
PROJECT DELIVERABLES
• Graphic design
• Packaging Design
• Branding
MY ROLE
• Designed the brands iconographic based logo
• Aided with placement and layout design for the products packaging label
PROJECT TOOLS
• Illustrator
• Photoshop
WHAT IS DRASTIC DRINKS?
Drastic Drinks is an upcoming wellness beverage brand created to help people hydrate, recover, and thrive for a worry free tomorrow. The brand offers a healthier, more refreshing alternative to traditional recovery drinks.
For this project, I designed an icon that connects to the existing logotype while staying consistent with the brand’s established colour palette and typography. The goal was to bring more unity and recognition across the brand’s social presence, tying together the overall branding, social media, and physical product labels into one cohesive, intentional system.
Icon Creation
The existing geometric styling found in the brands main logotype was utilized within the creation of the icon, with a desire of keeping the design decisions connected. The mark was made form a mirrored geometric D form, with a centred leaf shining light on the brands focus on natural ingredients.
How to create a simplified, structured design system that keeps the process efficient and the final outcome focused.