INNISFREE EMAIL MARKETING CAMPAIGN
MY ROLE
• Conducted market research to gain a better understanding of the brands audience, competitors, and goals
• Designed three emails relating back to promos displayed on the brands website
PROJECT DELIVERABLES
• Marketing
• Graphic Design
PROJECT TOOLS
• Illustrator
• Photoshop
This self-initiated project was an exploration of layout and different approaches to presenting and marketing promotional content. The goal was to showcase the brand’s products in a visually compelling way while staying true to the existing visual language across its website, social media, and product design.
Innisfree is an eco-conscious skincare brand originating from South Korea, known for using natural ingredients sourced from Jeju Island. These include green tea, volcanic clusters, and orchid, which are featured across many of the brand’s most recognized products.
DESIGN PROCESS
The email designs were created around three different promotional campaigns for the brand, each maintaining visual consistency with the existing website to ensure a cohesive experience across platforms.
The first email focuses on the brand’s most popular collection, the Green Tea Seed line. The design reflects the key ingredient, green tea, through curated imagery and supporting graphics.
The second email centers around the launch of a new retinol-based collection, using a colour palette, imagery, and graphic elements that align closely with the product’s visual identity.
The third email highlights two new product launches, the Enzyme Vitamin C cream and the Volcanic Swirl Mask. The design blends elements from both products, using orange tones and citrus imagery to emphasize the Vitamin C component, while deeper brown tones reference the volcanic properties of the mask.
How to design consistent, visually engaging email campaigns that connect brand identity with promotional messaging.