Ivori Events Social Campaign
PROJECT DELIVERABLES
• BTS content
• Marketing
• Graphic Design
MY ROLE
• Captured Behind the Scenese content for Instagram and Tik Tok
• Aided with decor set up
PROJECT TOOLS
• Photoshop
• CapCut
This project was centered around connection, capturing how a team comes together to bring a vision to life. Ivori Events is a freelance decor business specializing in custom backdrops and event styling. Being able to witness firsthand how the team transformed a concept into a finished experience for a newly married couple was incredibly rewarding. Documenting the behind-the-scenes process allowed me to highlight not just the final result, but the care, coordination, and detail that went into it.
My role was to capture both the behind-the-scenes moments and the final outcome, ensuring the brand’s values were reflected through teamwork, problem-solving, and a seamless work ethic. I created social media content designed to promote the brand while also aligning with current trends across Instagram and TikTok, balancing authenticity with platform relevance.
Social Media Assets
Both videos were created using trending sounds and transition styles that not only promoted the brand, but also helped drive engagement through intentional choices in sound and pacing.
The first video focuses on behind-the-scenes moments, capturing the process leading up to the final result. It features a cinematic rendition of “Where Have You Been” by Rihanna, with transitions timed to the rhythm of the track. These transitions were designed to pull viewers in and build anticipation throughout the video.
The second video shifts focus to the final reveal, highlighting the completed decor. It uses the Hindi song “Javeda Zindagi,” with transitions that are more dramatic and sudden, aligning with the rhythm and beat drop to emphasize the impact of the transformation.
How to craft engaging visual stories by aligning sound, pacing, and transitions with the narrative and final outcome.