KICH PHOTOGRAPHY

• Graphic Design

• Typography

• Marketing

• Product Design

PROJECT DELIVERABLES

• Branding

• Logo Design

• Business Card

• Wall Mount

2025

My Role

• Designed Logo Concept

• Created Full Stationary Suite

• Developed Brand Guidelines

• Designed Merchandise Mockups

• Wrote and Edited all Copywriting

• Art Directed the Visual Presentation

• Illustrator

• Photoshop

• InDesign

PROJECT TOOLS

Kich Photography is a Toronto-based studio named after the playful Punjabi phrase “Kich meri photo,” or “Take my photo.” The brand is rooted in Punjabi heritage, not just in name but in spirit — celebrating creativity, respect, collaboration, and diversity. These values guide every part of the studio’s identity, creating a space that feels welcoming, expressive, and proudly connected to community.

LOGO DESIGN —

The Kich logo takes inspiration from the inner workings of a camera — its lenses and shutters. The overlapping letterforms mirror the layered motion of a shutter, while the gradient within the typography reflects the subtle depth and sheen of a camera lens. It’s a design that feels both technical and personal, tying the brand identity back to the heart of photography.

STATIONARY —

Business cards

Designed to reflect the sleekness of modern gear and professionalism in the studio’s work, while keeping typography playful and approachable

Letterhead

Designed to feel polished yet personal, the letterhead reflects the studio’s refined aesthetic while using clean hierarchy and generous spacing for readability. The logo placement reinforces brand presence without overwhelming the message.

Envelope

The envelope design mirrors the visual tone of the letterhead, with branding placed subtly on the back flap for a sleek, understated reveal. It ties the identity together across all touchpoints in print communication.

BRAND GUIDELINES

  • Guidelines Intro

  • Brand Intro

  • Tone of Voice

  • TOC

  • Brand Logo

  • Mark Construction

  • Logo Mark

  • Logo Typography

  • Main Logo

  • Vertical Logo

  • Logo Do's

  • Logo Don't

  • Brand Colour

  • Palette

  • Brand Typography

  • Primary Type

  • Typographic Hierarchy

  • Brand Stationary

  • Business Cards

  • Letterhead

  • Envelope

  • Brand Media

  • T- shirt

  • Hoodie

  • Baseball Cap

  • Snapback

  • Tote bag

  • Thank You

This project helped me explore the power of cohesive branding across physical and digital touchpoints. It sharpened my approach to logo design systems, while teaching me how typography, colour, and tone can work together to reflect a brand’s values.