MIONETTO SUMMER ’23 CAMPAIGN
PROJECT DELIVERABLES
• Graphic design
• Marketing
• 20% boost in Instagram engagement over a two-week period
• Brand passed 100K followers during campaign
• Reels and posts reached thousands of interactions
• Social Media
• Project Management
ROLE
COLLABORATORS
• The Notable Group
• AMXZE DESIGN - Design Intern
RESULTS
PROJECT TOOLS
• Illustrator
• Photoshop
• Splice
• Shot behind-the-scenes content
• Styled props and helped lead art direction
• Edited and produced Instagram reels
• Created design concepts that aligned with brand tone
This project was one of those exciting creative “let’s see where this goes” moments. As summer approached, our team at The Notable Group wanted to show Mionetto what their brand could look like through a fresh, seasonal lens — something warm, lighthearted, and full of that carefree summer feeling. The photoshoot was a trial, but it ended up becoming a playful and polished collection of posts and reels for their official Instagram. It wasn’t just about delivering content — it was about sparking a new kind of conversation with the client, building trust, and exploring how our creative direction could grow alongside their vision. It was the kind of project that reminded me how powerful collaboration can be when you lean into it.
Working on Mionetto’s Summer 2023 campaign was one of the most memorable parts of my internship at The Notable Group. From the start, it felt like an opportunity to take creative ownership — I was trusted to shape the look and feel of the shoot, pulling together a visual direction, props, and ideas that aligned with both the brand and the budget.
The photoshoot itself was fast-paced and full of energy. I moved between setting up scenes, capturing content on my iPhone, and even stepping into the frame when the moment called for it. Later, I edited that footage into reels that ended up on Mionetto Canada’s official Instagram page.
What stayed with me most wasn’t just how the campaign performed, but how much I enjoyed shaping something in real time with a creative team. It reminded me that good design isn’t just about visuals — it’s about collaboration, trust, and knowing how to bring an idea to life under pressure.
Instagram Reels
Captured and edited using iPhone, Instagram native tools, and Splice. These Reels were part of Mionetto’s official campaign rollout and reflected the brand’s playful, fresh tone.
How to trust the creative process, move quickly, and design with a clear tone and goal — all in a collaborative team environment.